This Privacy Policy explains what information we collect when you visit our website, fill out an enquiry form, or interact with our advertisements — and how that information is used, stored, and protected. By using our website, you agree to the practices described in this policy.
Information We Collect
We collect information in two ways — information you provide directly to us, and information collected automatically when you visit our website or interact with our advertisements.
A. Information You Provide
When you fill out a contact form, property enquiry form, or request a callback on our website or any of our Google Ads landing pages, we may collect:
- Full name
- Mobile number and/or phone number
- Email address
- Budget range and property preferences (e.g., BHK type, location)
- Any additional message or note you include in the form
B. Information Collected Automatically
When you visit our website, certain technical data is collected automatically through cookies, tracking pixels, and analytics tools:
- IP address and approximate geographic location
- Browser type and version
- Device type (desktop, mobile, tablet)
- Operating system
- Pages visited, time spent on pages, and navigation paths
- Referring URL (how you arrived at our website)
- Google Click ID (GCLID) from Google Ads campaigns
- Conversion events and form submission data for ad performance tracking
How We Use Your Information
The information we collect is used for the following purposes:
| Purpose | Details |
|---|---|
| Responding to Enquiries | To contact you via phone, WhatsApp, or email with information about the properties you have expressed interest in. |
| Sales Follow-Up | To schedule site visits, share brochures, pricing details, and keep you informed about project updates. |
| Marketing Communications | To send you information about relevant property listings, offers, or new projects we are marketing — only if you have submitted an enquiry or opted in. |
| Google Ads Conversion Tracking | To measure the effectiveness of our Google Ads campaigns by tracking form submissions and calls as conversions. |
| Remarketing | To show relevant advertisements to visitors who have previously visited our website or landing pages. |
| Analytics & Improvement | To understand how users interact with our website and improve its design and content. |
| Legal Compliance | To comply with applicable Indian laws, RERA regulations, or respond to lawful requests from authorities. |
Google Ads & Remarketing
We run advertising campaigns through Google Ads to promote properties we market across Delhi NCR. As part of these campaigns, we use the following Google technologies:
A. Google Ads Conversion Tracking
We use Google Ads conversion tracking to measure when a visitor submits a form or calls us after clicking on one of our ads. This uses a cookie placed on your device by Google. The data we receive is aggregated and does not identify you personally — it only tells us that a conversion occurred.
B. Google Remarketing (Display Ads)
We use Google's remarketing feature to display ads to people who have previously visited our website or landing pages while they browse other websites within the Google Display Network. Google uses cookies to serve these ads based on your prior visit to our site.
- You can opt out of Google's use of cookies for remarketing by visiting Google's Ads Settings at google.com/settings/ads
- You can also opt out via the Network Advertising Initiative opt-out page
- Alternatively, disable interest-based advertising in your browser settings
C. Google Analytics
Our website uses Google Analytics to collect anonymised data about how visitors use the site — including pages viewed, session duration, bounce rate, and traffic sources. This data does not personally identify you. You can prevent your data from being used by Google Analytics by installing the Google Analytics opt-out browser add-on.
Cookies & Tracking Technologies
Our website uses cookies — small text files stored in your browser — as well as similar tracking technologies such as pixels and local storage. Below is a summary of the types of cookies we use:
| Cookie Type | Purpose | Examples |
|---|---|---|
| Essential | Required for the website to function correctly. Cannot be disabled. | Session cookies, security tokens |
| Analytics | Collect anonymised data on how visitors use the site to help us improve performance. | Google Analytics (_ga, _gid) |
| Advertising | Track ad campaign performance and enable remarketing to past visitors. | Google Ads (GCLID, _gcl_au), conversion pixels |
| Preference | Remember your preferences for a better browsing experience on return visits. | Form pre-fill, language preferences |
You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the website. For guidance on managing cookies, visit aboutcookies.org.
Third-Party Services
We use a number of trusted third-party services to operate our website and marketing campaigns. Each of these services has its own privacy policy and data practices:
- Google LLC — Google Ads, Google Analytics, Google Tag Manager. Governs conversion tracking, remarketing, and website analytics.
- Meta Platforms (Facebook/Instagram) — We may run advertising campaigns using Meta's Pixel for audience targeting and conversion tracking.
- WhatsApp Business (Meta) — We may communicate with leads via WhatsApp. Messages are processed by Meta in accordance with their privacy policy.
- CRM / Lead Management Tools — Enquiry data may be stored in a CRM platform to manage follow-ups and sales pipeline.
- Web Hosting Provider — Our website is hosted on servers that may collect standard access logs.
- Email Service Provider — If we send you an email, it may be processed through a third-party email delivery service.
We ensure that all third-party partners we work with handle data responsibly and in compliance with applicable data protection laws. We do not authorise these third parties to use your personal data for their own independent marketing purposes.
Data Sharing & Disclosure
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information only in the following limited circumstances:
- Developer / Builder Partners: If you enquire about a specific project (e.g., Ashtech Presidential Towers), we may share your contact details with the developer or their authorised representatives to facilitate a site visit or callback.
- Our Marketing Team: Internal team members and authorised agents of Siddhi Property who handle enquiries and follow-ups.
- Legal Requirements: If required by law, court order, or a government authority, we may disclose your information to comply with such obligations.
- Business Transfer: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, with appropriate confidentiality protections.
Data Security
We take the security of your personal data seriously. We implement appropriate technical and organisational measures to protect your information from unauthorised access, loss, misuse, alteration, or disclosure.
- Our website uses HTTPS (SSL/TLS encryption) to protect data transmitted between your browser and our server.
- Access to collected enquiry data is restricted to authorised Siddhi Property team members only.
- We do not store payment card information on our website.
- Form submissions are protected against common web vulnerabilities including CSRF and injection attacks.
However, please be aware that no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal data, we cannot guarantee absolute security.
Data Retention
We retain your personal information only for as long as necessary to fulfil the purpose for which it was collected, or as required by law.
- Enquiry data (name, phone, email, property preference) is retained for a period of up to 3 years from the date of your last interaction with us, unless you request earlier deletion.
- Analytics data collected by Google Analytics is retained as per Google's standard retention settings (typically 26 months).
- Google Ads conversion data is retained as per Google's data retention policies for ad accounts.
- If you withdraw your consent or request deletion of your data, we will remove your personal information from our active records within 30 days, subject to any legal obligation to retain it longer.
Your Rights
As a user of our website and a prospective property buyer, you have the following rights regarding your personal data:
- Right to Access: You may request a copy of the personal data we hold about you at any time.
- Right to Correction: You may ask us to correct any inaccurate or incomplete personal information.
- Right to Deletion: You may request that we delete your personal data from our records, subject to any legal obligations we have to retain it.
- Right to Withdraw Consent: If you have given consent for us to contact you for marketing purposes, you may withdraw that consent at any time by emailing us or replying "STOP" to any message we send you.
- Right to Object: You may object to the processing of your data for marketing or remarketing purposes.
- Right to Opt Out of Ads: You may opt out of personalised advertising by adjusting your Google Ads settings or using browser opt-out tools as described in Section 3.
To exercise any of these rights, please contact us using the details in Section 12. We will respond to all verified requests within 30 days.
Children's Privacy
Our website and services are intended for adults who are at least 18 years of age. We do not knowingly collect personal information from children under the age of 18. If we become aware that a child has submitted personal information through our website or enquiry forms, we will delete that information promptly.
If you believe a child has provided us with personal data, please contact us immediately at info@sidhiproperties.com.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make changes, we will:
- Update the "Effective Date" and "Last Updated" date at the top of this page.
- For significant changes, notify users where reasonably practicable (e.g., a notice on the website homepage).
We encourage you to review this page periodically. Your continued use of our website or submission of an enquiry after any changes constitutes your acceptance of the revised policy.
Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data, please contact us through any of the following:
We aim to respond to all privacy-related queries within 5 business days. For urgent matters regarding your data, please call us directly.